"Doing things differently leads to something exceptional".
“Anthem”, By TBWA\Chiat\Day New York
I would add a "sometimes" before that amazing phrase... The truth is: doing things differently not always leads to something exceptional... "Extra-ordinary", maybe... But exceptional needs more than just something different; it means being more than just "original", it means quality, dedication, passion, vision...
"Absolut loves visions", they say. And I, I love this ad.
